A strategy and marketing plan for coca cola ukessays. Also we would like to thank greenwich university and its staff. Coke as a brand in itself tries to substitute the entire soft drink. Developing marketing plan for soft drink term paper marketing. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. Cocacola spends a good portion of its ad budget on television advertising. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program.
Its leading product coca cola is one of the worlds most recognized and valuable brands. Heres how cocacola keeps its marketing strategy focused. It ownslicenses and markets more than 500 nonalcoholic beverage. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca cola. Segmentation helps the brand to define the appropriate products for specific customer group. This course offers a comprehensive overview of the field of marketing from a domestic and international viewpoint. This report is all about to show a marketing plan for nikes products. Identifying market segments andtargets formarketing strategy. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve.
Coca cola marketing strategies pepsi co coca cola scribd. Marketing plan for coca cola company by tuf students. Marketing strategy of coca cola coca cola strategy. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for coca cola, a leader in the softdrinks industry. Coca cola doesnt target a specific segment but adapts its marketing strategy by developing new products. So if you need to make a good marketing plan, there are a lot of choices that can be downloaded here, if you just click on the download button on the one that you like. Introduction marketing is definitely one of the major. The objectives of the marketing plan are strategically centered around 3 criteria. Cocacola marketing plan the coca cola company coca cola.
Marketing plan for coke running head marketing plan for. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. Mar 23, 2017 read the marketing mix of coca cola and its four ps product, place, price, and promotion. The company is hosting a wide range of beverage products to ensure customers wide choice. Developing marketing plan for soft drink term paper. Cocacola has always taken the lead with various marketing campaigns in the food and beverage industry. Marketing analysis and segmentation, market research, types of consumers, 4ps of marketing, advertising, selling, and careers in marketing are among the wide range of topics that will be discussed. Also we would like to thank greenwich university and its staff for providing us with the environment and learning to enable us to achieve our goals. Cola company is a beverage company that is publicly listed on the new york stock exchange. Long term, the gym will do well to increase gym amenities like showers, lockers, and restrooms.
Presentation on marketing plan of coca cola assignment point. Along with advertisement they also use other promotional tools. Pdf coco cola marketing strategy and market plan ekin. Other brands owned by the coca cola company that have a strong brand image.
Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. A marketing campaign, though, will not be a great one without a wellcreated marketing plan, which are offered here to be download and used as a guide to your liking. Its quite hard for organizations to reach the magnitude of cocacola, but using the right marketing strategies may give a huge boost to increase worldwide brand recognition. Writing your marketing plan first steps undertake research key decisions need to be made before you can complete your plan, such as deciding on your. Coca cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks coca cola, 2015. A good marketing strategy will be followed well with the help of a marketing plan. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for cocacola, a leader in the softdrinks industry. We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca. Creating a strategic marketing plan this marketing plan template is designed to facilitate analysis, planning and communication of your strategic marketing and communications plan. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. Coca cola s headquarters are in atlanta, georgia, in america. The marketing plan nishnawbe aski development fund.
Today, the company is the worlds leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in atlanta, usa. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan. The background of the company clearly illustrated in the beginning of this paper as well as the mix product of marketing. If we thoroughly analyze cocacola marketing strategy, well see that its heavily linked with the concept of 4ps. Pemberton, an atlanta pharmacist, when he tried to. Over the past decade, cocacola has been experiencing.
The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. Download 12page marketing plan on marketing plan for cocacola 2020. Jul 28, 2016 this feature is not available right now. Ultimately, the goal of rossit levation is to improve their athletes lives and thus, major growth isnt a priority.
Creating a strategic marketing and nc state university. This stepbystep guide covers all aspects of the marketing plan with a cocacola example. A marketing plan is a written strategy for selling the productsservices of a new business. Not only does cocacola center on creating memorable advertising campaigns for its. Pdf strategic marketing plan for cocacola 2016 researchgate. Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. The main purpose however is to conduct a marketing plan for a new product that is being launched later this year by utilizing the most uptodate know.
May 27, 2010 its a detailed plan on coca cola company marketing stretegies. Most famously the female sale increase from diet cokes tv adverts in the 90s. Social media and online marketing will play an important role in the development of rossit levations business. Sep 08, 2018 segmentation, targeting, positioning of coca cola. Read the marketing mix of coca cola and its four ps product, place, price, and promotion. The report is also identified marketing strategies of the coca cola company which create opportunities for it to survive in the competitive. The report also tries to forecast some of the future strategies that may be adopted by them and impact in their growth. The coca cola company is the world largest beverage. Today, coca cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Introduction to coca cola the cocacola company was first established in 1886 by dr john styth pemberton. It is one of the most popular brands at the global level. Identifying market segments and targets for marketing strategy plan of cocacola company in.
It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. Introduction to coca cola the coca cola company was first established in 1886 by dr john styth pemberton. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. They use the advertisements as one of the most important promotional tools. It uses polar bear figures and a message of nostalgia and tradition as part of its branding over time. Marketing plan coca cola assignment point pdf coca cola a study on the marketing strategies for. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Consumer behavior is changing therefore cocacola must adjust their marketing strategies and product lines to meet the consumers needs. Today, the company is the worlds leading manufacturer in the.
Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing. Pdf coco cola marketing strategy and market plan ekin duran. Aug 19, 2019 cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Coca cola marketing analysis project report swot analysis. This is a presentation on marketing plan in coca cola. Heres how coca cola keeps its marketing strategy focused. Branding is one of the most important aspects of any business, large or small. Cocacolas headquarters are in atlanta, georgia, in america. Marketing plan introduction this paper will discuss marketing plan for cocacola company. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. The cocacola brand is globally valued and recognized. Coca cola market plan and market research free essays, term. It is best known for its flagship product, cocacola, and is one of the largest corporations in.
It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. The analysis allows us to outline the best strategies to follow for the achievement of the companys strategic goals. Cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Identifying market segments andtargets formarketing. Because of this, coca cola has come up with long term objectives. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for cocacola.
The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for coca cola. It contributes to the highest sales of soft drinks globally. Marketing plan for coke 2 introduction to the marketing plan for coke the paper will develop a marketing plan for coke zero which is a product of the cocacola company. Proposed strategy compare coke life to different coke products compare it to similar products in the market.
The coca cola brand is globally valued and recognized. An example for such successful implementation of marketing strategy is coca cola. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Coca cola marketing plan design and marketing strategies cocacola used seven key design and marketing strategies, which made it as recognizable in the streets of shanghai as in its. Marketing plan measuring success current strategy vs. Coca cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water. The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. Coca cola marketing strategies free download as word doc. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Marketing plan for coca cola essay 912 words 4 pages. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Marketing plan for coca cola essay example 1848 words. Introduction marketing is definitely one of the major factors that contribute towards the success of any business.